West Virginia University Athletics

Jake Deaton joined the Mountaineer football staff as the assistant director of coaches video in August 2023.

Deaton assists the day-to-day video operations for practices and games, maintaining the in-house DVSport network, film breakdown and exchange and the instant replay system and aids in highlight film production. 

He also provides specialized videos for each position coach and produces teaching videos for the coaches’ clinics.

Deaton helps train and support the coaching staff with its analysis software and manages, creates and produces statistical data for team scouting analysis. He organizes, stores and archives video and videotapes of practice, game, opponent and self-scout for the football program. He also handles the exchange of opponents’ video, the conference offices and supervisor of officials’ video and serves as the liaison to the Big 12 on matters related to video exchange.

He came to West Virginia after serving as a director of video for the USFL’s New Jersey Generals. While with the Generals, Deaton was responsible for managing assistant video coordinators and freelancers in their day-to-day work operations. He oversaw and managed meeting rooms within the Tom Benson Pro Football Hall of Fame Stadium. He also built and oversaw all tapes, games, projects, default cutups and reports within DVSport. Deaton was responsible for all aspects of video for away games.

Deaton’s previous stops included Akron, where he served as the assistant video coordinator since August 2022. Deaton was responsible for building and overseeing all tapes, games, projects, default cutups and reports within DVSport. He also educated, trained and recruited new student videographers. While pursuing his master’s degree in sport science and coaching, he worked as a graduate assistant for the football team.

While earning his undergraduate degree at West Virginia, Deaton served as a student videographer for the football team. Deaton graduated from WVU in 2022 with his accelerated dual degree in sport management (bachelor’s and master’s degrees).