Evan Hawkins was named general manager of Mountaineer Sports Marketing from Learfield IMG College in November 2020 after spending five years as senior manager of business develop at North Carolina. Hawkins oversees all sales and operations for the property while managing a daily staff of five.
Hawkins is a seasoned college sports sales and marketing professional, having previously served on the dedicated multimedia rights teams representing North Carolina, Northern Illinois, Houston, Rice and Troy athletic departments, respectively. Hawkins’ 12-year career has been spent entirely within the Learfield IMG College portfolio.
Prior to his time with North Carolion, Hawkins was general manager for the company’s Northern Illinois property representing the Huskies. He was an associate general manager for the rights teams supporting the Houston Cougars and Rice Owls as well.
Hawkins began his career in collegiate sports marketing at Troy University, where he earned both his bachelor’s and master’s degrees. He has an MBA from the University of North Carolina at Chapel Hill.
